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A blue-eyed boy Scout Elf with his arm around a brown-eyed girl Scout Elf. On the bottom right is the 20th anniversary logo. The logo is gold ribbon spelling out 20, and a Scout Elf boy with blue eyes is sitting in the zero. At the bottom is another gold ribbon with red letters spelling out "20 Years of Elftastical Stories"

About The Elf on the Shelf

The Elf on the Shelf is Santa’s official, original, magical elf! A delightful tradition, The Elf on the Shelf brings one of Santa’s Scout Elves into your home, along with a captivating storybook. Experience joy and excitement each holiday season as these charming elves—who anchor the storytelling of Santaverse—observe, report and create unforgettable Christmas memories.

Why The Elf on the Shelf is a Holiday Favorite

The Elf on the Shelf is a beloved, iconic best-seller because it’s a holiday favorite that brings fun and excitement to families everywhere! Kids love waking up to find where their Scout Elf is hiding each day, as it reports back to Santa. It’s a playful way to inspire good behavior and spark holiday joy!

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