Snowflakes

What’s New

We’re glad you asked! The entire Santaverse is in celebration mode this year with brand-new stories, toys, accessories, elf props, games, entertainment and more that will delight and enchant fans of all ages, you’ll find everything you need to create a heaping helping of huge holiday joy for your family!

Snowflakes

An Expanded Santaverse —
Stories and Adventures for Every Age!

The Rise of Nicholas the Noble

Discover the origins of Santa’s magic in The Rise of Nicholas the Noble—a thrilling middle-grade novel set in the heart of the Santaverse. Journey with young Nicholas on an adventure filled with courage, wonder, and destiny.

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The four Scout Elf Squad Characters standing on a snowy field with the northern lights and pine trees in the background. On the top left is the Santaverse logo, and in the bottom center is the Scout Elf Squad logo. Scout Elf Squad – Together they’re better than one — when their forces combine, the fun’s just begun!

Scout Elf Squad

Get ready to sing, play, and save the day with Frostina, Shiver, Snowdrop, and Blizzard in Scout Elf Squad! This joyful preschool show blends adventure, friendship, and music for a lively experience full of lessons learned and Christmas cheer.

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Don’t-Miss, Magical Products

From the first-ever Scout Elf with extra posing power to delightful new elf props, accessories and toys, our products are extravaganzalorious!

Partner Exclusives

Scout Elf girl with light skin and blue eyes wearing the white and red Fancy Santa Party Dress. She has her left hand on her hip. On the bottom right is a graphic that says Only at Walmart.

Claus Couture Collection® Fancy Santa Party Dress

Front of the 20th Anniversary Limited Edition Elftacular Year-Round Celebration Set packaging

Elftacular Year-Round Celebration Set

Scout Elf boy with light skin and blue eyes wearing the Polar Props™ Fix-It Fun Prop Set. He has his right hand on his hip and the toolbox carried by his left hand. On the bottom right is a graphic that says Only at Lowe's.

Polar Props™ Fix-It Fun Prop Set

Fresh, Easy, Fun for Elves

Front of the Elf Ideas Fun and Games Kit packaging

Ultimate Elf Ideas Family Fun Kit

Front of the North Pole Pitch Kit packaging

Polar Props™ North Pole Pitch Kit

Scout Elf girl with light skin and blue eyes wearing the Pop Star outfit. She has her right hand on her hip and the microphone stand in her left.

MagiFreez® Pop Star

Three Scout Elves, a girl with dark skin and brown eyes, a boy with light skin and blue eyes, and a girl with light skin and blue eyes, each wearing a t-shirt in the Festive Fun T-Shirt Set.

Claus Couture Collection® Festive Fun T-Shirt Set

New On Our Websites

A woman and a young girl baking with each other. They read the recipe from a laptop in front of them on the counter. The woman is holding a hand mixer into a silver bowl while the girl tips a bowl of flower into the mixing bowl. The mixing bowl is on a wooden cutting board and a wooden rolling pin is right next to it. On the counter next to them to the right is a glass bowl filled with pomegranates and apples. On their left is an open box of brown eggs and a clear jar of flour. Next to the laptop is a small white ceramic bowl and salt and pepper shakers. In the background is a white kitchen wall with green cabinets and two wooden floating shelves. There is a smaller Christmas tree on the counter to the left and a larger Christmas tree on the floor on the right. On the higher floating shelf is green Christmas garland. Both shelves contain strings of white lights, and red and green knick knacks.

New Santaverse Blog

Dive deeper into the Kingdom of the One True North and uncover the secrets, surprises and insights behind some of your favorite characters and their backstories.

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A group of Santaverse characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, a girl Scout Elf, Little Grunt, 2 Bogies, an Elf Pets Reindeer, Elf Pets Arctic Fox Cub, and an Elf Pets St. Bernard. They are all standing on a snow-covered field with a mountain range, pine trees, cliff and frozen pond behind them.

New Santaverse Characters

Meet newly introduced elves, gnomes and other creatures whose stories shape the landscape of Santa’s legendary One True North.

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