The 20th Anniversary logo on a green diamond pattern background. The logo has the number 20 spelled out in gold ribbon and a Scout Elf is sitting inside the 0. Underneath the 20 is another gold ribbon that says 20 Years of Elftastical Stories on it. Above the 20th Anniversary logo is the The Elf on the Shelf scallop logo. Below the two logos is a swag of evergreen foliage.
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About Our 20th Anniversary

Santa’s Scout Elves may be thousands of years old, but their stories connected with millions of families around the world starting just twenty years ago. In 2025, we’re celebrating each moment and every memory you’ve made with Santa’s original and official Scout Elves, The Elf on the Shelf!

About Our 20th Anniversary

Santa’s Scout Elves may be thousands of years old, but their stories connected with millions of families around the world starting just twenty years ago. In 2025, we’re celebrating each moment and every memory you’ve made with Santa’s original and official Scout Elves, The Elf on the Shelf!

A grid of four images. On the top left is the close up of a pilot's face flying in a jet, and on his shoulder is a girl Scout Elf looking out the window. On the top right is an African American family sitting on a sofa. The family includes a Mom, Dad and 3 kids. On the ottoman in front of them are a variety of products including the Elf Pets Arctic Fox plush and book, a Scout Elf girl in the official Scout Elf Carrier. Two boxes of popcorn are next to the Scout Elf. On the bottom left is an image of 2 boys sitting in front of a fireplace wearing onesies and headbands with elf ears and jingle bells. In the boy on the left's arm is an Elf Pets Arctic Fox plush, and the boy on the right is holding an Elf Pets Saint Bernard Pup and Elf Pets Reindeer plushes, as well as a Plushee Pal. On the hearth behind them is a Boy Scout Elf wearing a blue vest. In front of the boys on the floor are the Merry Movie Night printable and the Elf Pets storybooks. On the bottom right is an image of a baby sitting on a table wearing a Scout Elf costume and pointing up and to the right. Behind the baby in the center of the table is a big red sign with “’tis the season to be jolly” written in white letters. To the right of the sign is a girl Scout Elf seated upon a white reindeer statue. Behind the elf is a vase with some frosted foliage in it. On the shelf below the table is a decorative pillow and two baskets.

Share Your Story and Win!

What’s YOUR elf story? Share your special elf moments and memories with us for a chance to win a selection of products from our past twenty years!

Tell Your Story

Limited Edition Products

Front of the 20th Anniversary Limited Edition Scout Elf boxset packaging

The Elf on the Shelf®: A Christmas Tradition, Limited 20th Anniversary Edition

SnoStax™ Razzle the Snowman Plush and Book

Front of the 20th Anniversary Limited Edition Scout Elf Carrier packaging

Limited Anniversary Edition Carrier

Front of the Elf Ideas Fun and Games Kit packaging. At the top left there is a Coming Soon banner.

Ultimate Elf Ideas Family Fun Kit

Front of the North Pole Pitch Kit packaging

Polar Props™ North Pole Pitch Kit

Scout Elf girl with light skin and blue eyes wearing the Pop Star outfit. She has her right hand on her hip and the microphone stand in her left.

MagiFreez® Pop Star

Three Scout Elves, a girl with dark skin and brown eyes, a boy with light skin and blue eyes, and a girl with light skin and blue eyes, each wearing a t-shirt in the Festive Fun T-Shirt Set.

Claus Couture Collection® Festive Fun T-Shirt Set

Scout Elf girl with light skin and blue eyes wearing the white and red Fancy Santa Party Dress. She has her left hand on her hip. At the top left there is a Coming Soon banner, and on the bottom right is a graphic that says Only at Walmart.

Claus Couture Collection® Fancy Santa Party Dress

Front of the 20th Anniversary Limited Edition Elftacular Year-Round Celebration Set packaging. At the top left there is a Coming Soon banner.

Elftacular Year-Round Celebration Set

Scout Elf boy with light skin and blue eyes wearing the Polar Props™ Fix-It Fun Prop Set. He has his right hand on his hip and the toolbox carried by his left hand. At the top left there is a Coming Soon banner, and on the bottom right is a graphic that says Only at Lowe's.

Polar Props™ Fix-It Fun Prop Set

View All New Products
Collage of Santaverse Characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, 2 Scout Elves, Little Grunt, 2 Bogies, an Elf Pets Reindeer, and an Elf Pets St. Bernard. They are all standing on a patch of snow with white stars in the background.

The Elf on the Shelf® is now part of Santaverse!

Discover the origin story of Santa Claus and meet the beloved characters and magical creatures that are part of his enchanted world!

Visit Santaverse

Learn about the
Nicholas the Noble Novel!

Travel back in time to experience the epic adventure of the boy who became Santa Claus. Will he find the courage to become the noble hero that One True North—and the rest of the universe—so desperately needs?

Learn More
Nicholas the Noble novel cover angled to the left with a shadow and a light glow beneath it
A grid of four images. On the top left is the original The Elf on the Shelf tradition box, storybook and Scout Elf on a green fabric background. On the top right is a woman holding the 20th anniversary edition of The Elf on the Shelf tradition boxset 20th and the boxset is open. A girl on the left side is leaning in to look at the contents of the box, and a boy on the right side is pointing to the Scout Elf posed in the box. On the bottom left a boy is sitting on a sofa reading The Elf on the Shelf story book, and over his left shoulder is a Boy Scout Elf sitting on the cushion. On the bottom right is an original Scout Elf wearing a Chef’s hat and apron crouched on a red square plate. Next to the elf is a pile of Rice Krispie treats decorated like Christmas gifts. Behind the plate on the right is an Elf Pets Reindeer plush.

Over the Years

Follow us on social media, scroll back to see years of magical moments, and tag us in your own elf memories!

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Learn Our Corporate Story

Learn more about the company behind The Elf on the Shelf Santaverse!

Visit Site
Employees of The Lumistella Company gathered together on a stage around a podium labeled with the Lumiversity logo. Everyone is wearing The Lumistella Company volunteer shirts and have headbands or necklaces with light up stars on them. A few people have Santa hats on. There are black curtains lit by purple lights in the background, and the floor is a red, yellow, orange, and blue geometric pattern.