An illustration of a girl Scout Elf posing in front of a Christmas ornament, a festive conifer branch and a holly bunch with red berries. They are also surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!

Elf Origins: Learn All
About Us!

The Elf on the Shelf—where magic meets tradition and joyful family moments flourish! Discover the story behind our beloved elf, learn more about our company and creators, explore our products and partnerships, or get help with your questions.

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An illustration of a tree branch and holly berries, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!
Chanda and Christa standing next to each other

Our Promise To You

Whether you’ve come to know us through The Elf on the Shelf or our enchanting Santaverse, we promise to craft stories, products, entertainment, and experiences with care, in order to bring joy and meaningful moments to your family and loved ones. Together, we hope to help you create magical memories that last a lifetime.

– Co-Founders, The Lumistella Company

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Our Story, Origins, Partnerships and Social Impact

Explore the history of The Elf on the Shelf and the tradition’s visionary entrepreneurs, find out how to partner with us or learn about philanthropy and social responsibility here at The Lumistella Company, the family-owned company behind the magic.

Read Our Story Partner with Us
Employees of The Lumistella Company gathered together on a stage around a podium labeled with the Lumiversity logo. Everyone is wearing The Lumistella Company volunteer shirts and have headbands or necklaces with light up stars on them. A few people have Santa hats on. There are black curtains lit by purple lights in the background, and the floor is a red, yellow, orange, and blue geometric pattern. At the bottom center is The Lumistella Company logo.

Our Brand is a Global Phenomenon

Our partnerships with global brands and shout-outs from devoted celebrities made The Elf on the Shelf a media darling.  The holiday wonder we bring created a worldwide symbol of family celebration and made The Elf on the Shelf a top five holiday character.

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Macy's Thanksgiving Day Parade 2024 logo
McDonald's logo
Kellogg's logo
HarperCollins Publishers logo

Haven’t Found What You’re Looking For?

Whether you’ve come to know us through The Elf on the Shelf or our enchanting Santaverse, we promise to craft stories, products, entertainment, and experiences with care, in order to bring joy and meaningful moments to your family and loved ones. Together, we hope to help you create magical memories that last a lifetime.

Contact Us Visit FAQ

Embrace Santaverse™! The magic and mystery of the enchanted world of Santa Claus awaits! We’ve launched The Elf on the Shelf® Santaverse™, with all the fantastical characters you’ve come to love under one new brand name you can trust. Here the Scout Elves, Elf Pets, Elf Mates, Extraordinary Noorah, Bogies, and SnoBiggies have all united to deliver epic levels of Christmas cheer, and they each have their own stories to tell. Experience Santa’s epic fantasy world for yourself.

Explore Santaverse
Santa Claus from the waist up with his hands on his hips. He is smiling and wearing his red and white suit.
Collage of Santaverse Characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, 2 Scout Elves, Little Grunt, 2 Bogies, an Elf Pets Reindeer, and an Elf Pets St. Bernard. They are all standing on a patch of snow with white stars in the background.