An illustration of a girl Scout Elf posing in front of a Christmas ornament, a festive conifer branch and a holly bunch with red berries. They are also surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!
An illustration of a tree branch and holly berries, surrounded by an interlacing, golden ribbon. These illustrations are from the collection celebrating the 20th anniversary of The Elf on The Shelf®!
Chanda and Christa standing next to each other

Our Promise To You

Whether you’ve come to know us through The Elf on the Shelf or our enchanting Santaverse, we promise to craft stories, products, entertainment, and experiences with care, in order to bring joy and meaningful moments to your family and loved ones. Together, we hope to help you create magical memories that last a lifetime.

– Co-Founders, The Lumistella Company

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Employees of The Lumistella Company gathered together on a stage around a podium labeled with the Lumiversity logo. Everyone is wearing The Lumistella Company volunteer shirts and have headbands or necklaces with light up stars on them. A few people have Santa hats on. There are black curtains lit by purple lights in the background, and the floor is a red, yellow, orange, and blue geometric pattern. At the bottom center is The Lumistella Company logo.

Our Brand is a Global Phenomenon

Our partnerships with global brands and shout-outs from devoted celebrities made The Elf on the Shelf a media darling.  The holiday wonder we bring created a worldwide symbol of family celebration and made The Elf on the Shelf a top five holiday character.

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Macy's Thanksgiving Day Parade 2024 logo
McDonald's logo
Kellogg's logo
HarperCollins Publishers logo

Haven’t Found What You’re Looking For?

Whether you’ve come to know us through The Elf on the Shelf or our enchanting Santaverse, we promise to craft stories, products, entertainment, and experiences with care, in order to bring joy and meaningful moments to your family and loved ones. Together, we hope to help you create magical memories that last a lifetime.

Explore Santaverse
Santa Claus from the waist up with his hands on his hips. He is smiling and wearing his red and white suit.
Collage of Santaverse Characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, 2 Scout Elves, Little Grunt, 2 Bogies, an Elf Pets Reindeer, and an Elf Pets St. Bernard. They are all standing on a patch of snow with white stars in the background.