Play games, complete activities, meet beloved characters and explore the North Pole!


Visit the store, see elf ideas, read the blog and learn about North Pole traditions.


Get a Sneak Peek Inside Mrs. Claus’ Design Studio

Behind each carefully crafted piece of Claus Couture Collection® clothing is a magical vision from Mrs. Claus herself! With her keen eye for detail and active imagination, Mrs. Claus opened her own design studio at the North Pole to create festive creations for Santa’s special helpers. Each year, she produces a new line of Scout Elf clothes that follows the latest fashion trends, and she even designs some special items for the Elf Pets®, too. Kids can get a behind-the-scenes look at how Mrs. Claus designs her exclusive North Pole collection in the video below!

Want to see what else Mrs. Claus has hidden up her velvety, couture sleeves? Browse the entire Claus Couture Collection® now!