About The Elf on the Shelf
The Elf on the Shelf is Santa’s official, original, magical elf! A delightful tradition, The Elf on the Shelf brings one of Santa’s Scout Elves into your home, along with a captivating storybook. Experience joy and excitement each holiday season as these charming elves–who anchor the storytelling of Santaverse–observe, report and create unforgettable Christmas memories.
Why The Elf on the Shelf is a Holiday Favorite
The Elf on the Shelf is a beloved, iconic best-seller because it’s a holiday favorite that brings fun and excitement to families everywhere! Kids love waking up to find where their Scout Elf is hiding each day, as it reports back to Santa. It’s a playful way to inspire good behavior and spark holiday joy!
How The Elf on the Shelf works
in 4 simple steps
Step 1
Adopt your Scout Elf
Start by visiting an Official Elf Adoption Center or order your Scout Elf from our shop. Find an adoption center or shop now.
Still have questions? Visit our FAQ Section
Step 2
Dive Into the Story
Read the book together and name your Scout Elf. Register your elf’s name on our website for an official certificate.
Still have questions? Visit our FAQ Section
Step 3
Create Magical Moments
Begin the hide-and-seek with your Scout Elf. Explore our Collections of Creative Ideas to Stay inspired
Still have questions? Visit our FAQ Section
Step 4
Share the Joy
Be part of our global community. Join other fans and families for ideas, magical moments and more.
Join the community:
Still have questions? Visit our FAQ Section
Also featured in
The Elf on the Shelf
in the Press
The Elf on the Shelf Scout Elves are big newsmakers.
Here’s what media professionals are saying.
The Elf on the Shelf has become a beloved holiday tradition, bringing smiles and joy to families across the world. It’s the perfect way to add a touch of magic and excitement to the Christmas season.
As seen in
Huff Post
The Elf on the Shelf has transformed Christmas for countless families. It’s a magical tradition that brings excitement and wonder to the holiday season, making each day leading up to Christmas truly special.
As seen in
People Magazine
With its whimsical charm and playful spirit, The Elf on the Shelf has captured hearts everywhere. It’s a delightful way to create festive fun and keep the holiday magic alive.
As seen in
USA Today
The Elf on the Shelf has become a staple of holiday cheer, enchanting children and adults alike with its playful antics and heartwarming tradition.
As seen in
Good Housekeeping
Introducing Baby Elves! Already a Best-seller: Frost Pips Are Here!
Frost Pips are magical baby elves that bloom in enchanted flowers, and when nurtured by love and kindness, grow into Santa’s helpers who spread Christmas cheer and magic year-round.
Embrace Santaverse™! The magic and mystery of the enchanted world of Santa Claus awaits! We’ve launched The Elf on the Shelf® Santaverse™, with all the fantastical characters you’ve come to love under one new brand name you can trust. Here the Scout Elves, Elf Pets, Elf Mates, Extraordinary Noorah, Bogies, and SnoBiggies have all united to deliver epic levels of Christmas cheer, and they each have their own stories to tell. Experience Santa’s epic fantasy world for yourself.
Stay in Touch
Get the latest news, ideas and special offers.