What is The Elf on the Shelf®?
The original elf, with its red and white suit, has been featured in films, on the stage, and even in the Macy’s Thanksgiving Day Parade. In homes, The Elf on the Shelf Scout Elf serves as a catalyst for joy as each adoptable Scout Elf, complete with a keepsake box and storybook, helps families and communities create priceless memories together through an interactive hide-and-seek game.
Products for Crafting Holiday Joy
Why Choose The Elf on the Shelf®?
When you choose an official Scout Elf from The Elf on the Shelf Santaverse you gain a like-minded, passionate elf community, registration and fandom opportunities, as well as a whole universe of engaging holiday-centric characters and story content which offer an authentic family experience you can’t get anywhere else.
Makes Every Morning Magical
Finding the elf in a playful, new spot each day keeps the holidays full of excitement!
Builds Family Bonds
From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.
Inspires Good Deeds & Smiles
Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.
Offers Memories that Last a Lifetime
Every playful elf adventure sparks joy and builds memories you’ll cherish forever.
Rekindles Nostalgia with a Wholesome Authenticity
Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.
A Step-by-Step Guide to The Elf on the Shelf
The Elf on the Shelf is not just an elf, it’s the only lore-fueled elf that plays hide-and-seek with you, gets magic when adopted and named, reports to Santa Claus as part of the gig, offers a cool registration experience, and is part of a world with other fun, mystical characters through Santaverse. Want to know how The Elf on the Shelf works? Cherished moments await with these simple steps.
1. Adopt your Scout Elf, read the story together and name your elf for the magic to begin.
2. Create magical moments and unforgettable memories through your Scout Elf’s simple, fun hide-and-seek games.
3. Join our official communities, explore creative elf ideas and share your moments with others.
Still have questions? Visit our FAQ Section
Explore Our Fun and Easy Ideas for The Elf on the Shelf!
Looking for creative The Elf on the Shelf ideas to make your holiday unforgettable? Whether you need quick elf setups, crafty elf projects, or playful elf pranks, we’ve got you covered. Plus, find heartwarming printable elf ideas for morning smiles. Have your own The Elf on the Shelf ideas? Share them with us!
Be Part of Our Community
Get exclusive elf ideas, news and special offers—plus, share your holiday magic with us! We can’t wait to hear from you!
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Make Spirits Bright with Our Holiday Films and Entertainment
Experience holiday magic with The Elf on the Shelf Christmas films and entertainment. Enjoy heartwarming short films, festive animations and family-friendly movies. Sing along to joyful kids’ songs and classic Christmas carols. Perfect for your seasonal fun and Christmas celebrations!
Learn MorePreview Our Animated Specials
Elf Pets: Santa’s Reindeer Rescue
Elf Pets: A Fox Cub’s Christmas Tale
Elf Pets: Santa’s St. Bernards Save Christmas
An Elf’s Story
Holiday Tips to Be Your Best sELF!
Discover holiday recipes, DIY crafts, classroom lesson plans, festive activities and fun family games here—your go-to resource for all things The Elf on the Shelf Santaverse. We even have ideas for your cuddly Elf Pets, the value-friendly Elf Mates, and Extraordinary Noorah.
Choosing “Any Elf” Just Won’t Do
Opting for genuine The Elf on the Shelf products guarantees safety and quality, helping you avoid unsafe knock-offs and lookalikes. The Scout Elf is unique, with traits and lore that set it apart from other elves at the North Pole and around the world, as brought to life through our uplifting, lore-filled stories. Here’s how to ensure your elf is the real deal.
Embrace Santaverse™! The magic and mystery of the enchanted world of Santa Claus awaits! We’ve launched The Elf on the Shelf® Santaverse™, with all the fantastical characters you’ve come to love under one new brand name you can trust. Here the Scout Elves, Elf Pets, Elf Mates, Extraordinary Noorah, Bogies, and SnoBiggies have all united to deliver epic levels of Christmas cheer, and they each have their own stories to tell. Experience Santa’s epic fantasy world for yourself.
Explore Santaverse
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