Celebrating
20 years of Elftastical Stories!

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What is The Elf on the Shelf®?

The original elf, with its red and white suit, has been featured in films, on the stage, and even in the Macy’s Thanksgiving Day Parade. In homes, The Elf on the Shelf Scout Elf serves as a catalyst for joy as each adoptable Scout Elf, complete with a keepsake box and storybook, helps families and communities create priceless memories together through an interactive hide-and-seek game.

Why Choose The Elf on the Shelf®?

When you choose an official Scout Elf from The Elf on the Shelf Santaverse you gain a like-minded, passionate elf community, registration and fandom opportunities, as well as a whole universe of engaging holiday-centric characters and story content which offer an authentic family experience you can’t get anywhere else.

Makes Every Morning Magical

Finding the elf in a playful, new spot each day keeps the holidays full of excitement!

Builds Family Bonds

From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.

Inspires Good Deeds & Smiles

Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.

Offers Memories that Last a Lifetime

Every playful elf adventure sparks joy and builds memories you’ll cherish forever.

Rekindles Nostalgia with a Wholesome Authenticity

Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.

1. Adopt your Scout Elf, read the story together and name your elf for the magic to begin.

2. Create magical moments and unforgettable memories through your Scout Elf’s simple, fun hide-and-seek games.

3. Join our official communities, explore creative elf ideas and share your moments with others.

Explore Our Fun and Easy Ideas for The Elf on the Shelf!

Looking for creative The Elf on the Shelf ideas to make your holiday unforgettable? Whether you need quick elf setups, crafty elf projects, or playful elf pranks, we’ve got you covered. Plus, find heartwarming printable elf ideas for morning smiles. Have your own The Elf on the Shelf ideas? Share them with us!

Get exclusive elf ideas, news and special offers—plus, share your holiday magic with us! We can’t wait to hear from you!

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Make Spirits Bright with Our Holiday Films and Entertainment

Experience holiday magic with The Elf on the Shelf Christmas films and entertainment. Enjoy heartwarming short films, festive animations and family-friendly movies. Sing along to joyful kids’ songs and classic Christmas carols. Perfect for your seasonal fun and Christmas celebrations!

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Preview Our Animated Specials

Elf Pets: Santa’s Reindeer Rescue

Elf Pets: A Fox Cub’s Christmas Tale

Elf Pets: Santa’s St. Bernards Save Christmas

An Elf’s Story

Choosing “Any Elf” Just Won’t Do

Opting for genuine The Elf on the Shelf products guarantees safety and quality, helping you avoid unsafe knock-offs and lookalikes. The Scout Elf is unique, with traits and lore that set it apart from other elves at the North Pole and around the world, as brought to life through our uplifting, lore-filled stories. Here’s how to ensure your elf is the real deal.

Explore Santaverse
Santa Claus from the waist up with his hands on his hips. He is smiling and wearing his red and white suit.
Collage of Santaverse Characters including Santa Claus, Barry, Elf Mates Cobbler, Noorah, 2 Scout Elves, Little Grunt, 2 Bogies, an Elf Pets Reindeer, and an Elf Pets St. Bernard. They are all standing on a patch of snow with white stars in the background.

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